Information Architecture
& UI Design for
the knowRX© Health Physician Portal
Our Team
Carson
Emma
Larsa
Sheridan
Nadia
This group project is the result of the collaborative work of UX Designers Carson Gish, Emma Walsh,
Larsa Albakry, Nadia Di Trapani,
and Sheridan Culver.
Although this was a group effort Carson, Emma, & Larsa primarily focused on research while Nadia & Sheridan led the development of our wireframes and prototypes.
Contents
Project
Overview
Explore &
Discover
1
2
Problem
Definition
3
Design
4
Solutions &
Prototype
Reflection
5
6
PROJECT
OVERVIEW
Prescription
Medication
& Patient Safety.
CONTEXT
Of the one billion people in the US who accessed healthcare in 2022, two-thirds of those visits resulted in medication being prescribed.
Despite the availability of tracking tools, medication side effects lead to over 750 hospitalizations daily and 125,000 deaths yearly in people
over 65.
How might we make it easier for
healthcare providers to deliver
optimal patient care and
avoid errors?
knowRX© Health
Aims to Provide
User-Centered Tools.
ABOUT
With these issues in mind, knowRX Health was created as a digital health company that utilizes machine learning to facilitate a secure and efficient exchange of information among patients, healthcare providers, and researchers.
This allows physicians and their patients to be seamlessly integrated into clinical trial engagement solutions that are inclusive, expedient, and cost-efficient.
Currently, knowRX Health offers
The Owl App via mobile that helps educate and empower individuals about their own health, allowing for better engagement with their care team.
Building Tools with
Inclusivity in Mind.
COMPANY GOALS
Achieving inclusivity in the engagement of diverse patients for clinical drug trials is necessary to ensure the applicability of the data to the actual drug consumers.
Achieving
Engaging physicians serving diverse communities for clinical trials awareness, education,
and participation to incentivize their experience with
treatment innovations.
Engaging
Empowering patients with the knowledge and awareness that influences treatment innovation and promotes better self-care and medication adherence.
Empowering
Capturing continual patient feedback, that assists the best use of the best medicines for optimal health outcomes for the diversity of American patients.
Capturing
Improving Care
Team Collaboration
PROJECT BRIEF
For this project, we have been asked
by knowRX Health to develop
the Physician Information Exchange System portal or PIXS.
This portal will allow physicians and care teams to monitor patient status in coordination with the patient and The Owl App, as well as access continuing education and information about changes
to relevant medications or
drug research.
3-Week Design Sprint
PROJECT TIMELINE
This was a team project completed over a 3-week period following a modified d.school process. Our design toolkit included Figma, Figjam, Illustrator, Google Docs, Google Forms, & Google Sheets.
DISCOVER
Client Interviews
Online Surveys
User Interviews
Competitive Analysis
Affinity Mapping
User Persona & Journey
Problem Statement
DEFINE
Information Architecture
Site Map
Wireframes
Usability Testing
DESIGN
Proposed Solutions
Hi-fi Prototype
DELIVER
EXPLORE &
DISCOVER
What Tools do
Healthcare
Providers Use?
DISCOVER
Discovery began with learning about what tools are currently being used by healthcare providers. Through our research, we discovered the following systems captured over 75% of the market:
After the leading three, other systems including Allscripts, eClinicalWorks, and many more make up the rest of the market.
Recognizing a
Need for
Continuing Education
& Outpatient
System Tools.
COMPETITIVE ANALYSIS
To gain comprehensive insights into leading healthcare systems we conducted a competitive analysis on Epic, Cerner, Allscripts, Meditech, and eClinicalWorks.
This analysis enabled us to better understand the features and functionalities of each system with the goal of leveraging this knowledge to design an efficient and user-friendly patient tracking portal.
Competitive Analysis
From our analysis we learned that although all of these systems provided patient tracking & access to learning about new drug information,
not all of them offered integrated continuing education.
We also learned that although the most prominently used patient tracking systems can be modified to meet the needs of both inpatient and outpatient facilities, only one was designed with outpatient facilities as its primary focus.
User Surveys
Knowing that there were many tools available to healthcare providers, we were curious to learn more about the specific systems people were using and their approach to continuing education and learning about drug updates.
We then conducted 2 online surveys that received a combined total of 18 respondents.
Healthcare Providers
Have Many Options.
USER SURVEYS
From the user surveys, we learned the following:
Those surveyed included Physicians, Nurses, Occupational Therapists, Paramedics, Medical Assistants, Medical Business Managers, and Medical Revenue Managers.
Of those surveyed, over 75% regularly access patient tracking software as it is applicable to their job. Epic, Cerner, and Meditech were the top 3 software systems used.
Over half of the respondents access continuing education through online courses or attend in-person conferences.
The top ways respondents stay up to date on drug-related information are through medical literature, clinical decision support software, and colleagues.
Healthcare Providers
Are Limited or
Overwhelmed by
Their Tools.
USER INTERVIEWS
To better understand the lived experiences of healthcare providers with the tools available to them, we interviewed 6 healthcare professionals. Although we had hoped to speak primarily with Physicians as a way to hone our focus on a particular user, we learned pretty quickly that the combination of our 3-week sprint and a physician’s busy schedule meant that our options were limited.
We eventually expanded our interview pool to include other care providers including Occupational Therapists, an EMT, and a Registered Nurse in addition to a couple of Physicians as ultimately, they also require access to the same tools.
From these interviews, we noticed common themes & sentiments regarding what users did or did not have access to which included
patient tracking, new drug information, and continuing education.
Patient Tracking
USER INTERVIEW QUOTES
There’s a lot of room for information to get dropped with the current patient tracking system which is definitely
a patient safety issue.
“
The most well intentioned patients can still be poor historians, which is a term for those who don’t know their medical history, doctor’s names, or medications.
“
I usually have to reach out to a minimum of 2-5 different care providers to compile all of a patient’s clinical records. Sometimes I get partial records when one provider sends me information and the other does not respond to my request.
New Drug Information
USER INTERVIEW QUOTES
I learn about new drug and treatment information from a few medical associations that I regularly check online, receive emails from, or read their magazines.
“
I’d prefer if I could access information on new drugs without having to go into a separate system to look for things so I can make better decisions in the moment.
“
I’ll reach out to the pharmacy when I have specific medication questions but communicating with pharmacy teams can be difficult based on mine and their limited availability.
Continuing Education
USER INTERVIEW QUOTES
Getting my continuing education is a little bit all over the place.
“
Scheduling and managing my continuing education classes is difficult with my work schedule.
“
Since I need to take courses multiple times a year to maintain my license, I would prefer if the continuing education I needed was available for one price and could be found in one place.
PROBLEM
DEFINITION
Physicians Need
a Better Way
to Access Information.
PROBLEM STATEMENT
From our user interviews and affinity mapping we were able to identify 3 key problem spaces:
Medical team does not always have access to view records of patient medications, diagnosis, or care providers which leads to risk when providing care.
Healthcare providers do not have a singular platform to get updated on new drugs and medication and sometimes rely on word of mouth to learn this information.
There are too many options for accessing continuing education which makes it hard to keep track of certifications and licenses because they are not in one place.
How might we create a centralized platform that provides healthcare teams with convenient access to critical drug research, patient information, and continuing education in one streamlined location?
The Time-Constrained
Physician
USER PERSONA
The Time-Constrained Physician is an outpatient caregiver who works in a multidisciplinary specialty medical practice.
They have been practicing medicine for 15 years. They are passionate about providing comprehensive care to their patients and staying up-to-date with the latest advancements in medical research
and technology.
Wants and Needs
USER PERSONA
Want to provide quality care for all patients regardless of limited or incomplete medical history access.
Need to collaborate with patients and care team members to support patient needs.
Need to stay up-to-date on new drugs & medications to provide the best medical advice, treatments, outcomes, and
opportunities to their patients.
Need to keep their
licenses current
through continuing
education.
User Journey
USER PERSONA
Prepared and Ready to Go
They begin by logging into the patient tracking software to see what patients are on the schedule and plan their day. They’ll need to be efficient because they are fully booked with back to back appointments.
Unknown Patient History
The first patient describes feeling dizzy and that their eyes are itchy. The physician asks what medications they’ve been taking recently, but the patient doesn’t remember the names of what their other doctors prescribed.
Further Research Needed
After some time, the patient remembers they have a photo of their medications on their phone. Since the physician is not familiar with one of the medications, they step away to research online while they also run a test on the patient.
Running Behind Schedule
After a tedious bit of research, the physician learns that the medications are negatively interacting with each other, which is causing the side effects. Time spent researching means they will be late for the next appointment.
Frustrations
USER PERSONA
The physician experiences frustration when critical information is overlooked leading to potential side effects. They are compelled to manually cross-reference patient prescriptions with a separate reference tool to identify potential drug interactions.
They would like access to vital signs, as they are unable to promptly identify situations such as a sudden drop in blood pressure. This absence of timely information results in a time-consuming process of testing and research.
The physician expresses concerns about the possibility of prescribing conflicting medications and their own potential oversight, emphasizing the need for comprehensive and up-to-date information to ensure optimal patient care.
DESIGN
What Information
is Most Important
to Physicians?
INFORMATION ARCHITECTURE
With the understanding that physicians have limited schedules and a lot of information they need to know, we conducted an online survey to better understand what information should be prioritized within the portal.
When looking at a patient’s file, care providers ranked the following as the most important:
1
List of medications & supplements
2
Electronic Medical Records
3
A patient’s demographics
4
Medication plan adherence
5
Previous diagnoses
SOLUTIONS
&
PROTOTYPE
Getting Everyone on
the Same Page.
SOLUTION STATEMENT
To address these concerns, our team has developed a convenient and comprehensive platform that reimagines how healthcare providers access important drug research and continuing education enabling them to stay at the forefront of medical advancements.
We integrated the Owl App to give
physicians critical access to patient
insights, and statistics.
Our streamlined, user-friendly experience will not only enhance knowledge, but also enhance coordination within care teams and improve overall patient care.
Easy to
Access Resources
HIGH FIDELITY PROTOTYPE
We designed an intuitive and easy-to-navigate platform that allows healthcare providers to quickly view patients, search & access drug research, and educational resources.
Seamless Integration
with
The Owl App
HIGH FIDELITY PROTOTYPE
By including data from
the Owl App, PIXS allows physicians to gain powerful insights about their patients.
With patient participation, physicians can precheck for
drug interactions before
prescribing medications.
Progress Tracking
& Certification
HIGH FIDELITY PROTOTYPE
We implemented features that enable healthcare providers to track their progress in completing continuing education requirements, earn badges, and generate reports for credentialing purposes.
Curation of
Trusted Sources
HIGH FIDELITY PROTOTYPE
We included a platform for reputable sources of drug research and continuing education content, such as peer-reviewed journals,
accredited institutions, and industry experts, to provide reliable and
up-to-date information.
Collaboration
& Discussion
HIGH FIDELITY PROTOTYPE
We incorporated features that facilitate collaboration and discussion among healthcare providers, fostering a community of practice where they can share insights, ask questions, and engage in professional discussions.
Mobile Accessibility
HIGH FIDELITY PROTOTYPE
We developed a mobile-responsive platform that enables healthcare providers to access critical information on the go, allowing them to stay updated and learn at their convenience.
REFLECTION
& NEXT STEPS
Conclusion
REFLECTION AND NEXT STEPS
In conclusion, we believe that with this platform, physicians and care teams will be better equipped
to care for patients. It will allow them to be notified right away about important changes in medications, stay current on continuing education, and keep care teams informed.
This will help to mitigate adverse effects from medications, promote efficiency, and provide overall better care for the patient.
Next Steps
REFLECTION AND NEXT STEPS
Potential next steps:
Allow the software to integrate with any EMS system to pull full patient records.
Allow physicians to add information about patients and share with the Owl App so that care teams can be informed.
Add capability to scan previous medical notes/records and share with the Owl App, so that the patient’s information is up-to-date shortly after onboarding.
Add the ability for physicians to provide their contact info as well as list of diagnoses and medication information, which will automatically synchronize with the Owl App.
SOLUTIONS
Prototype
Information Architecture & UI Design for
the knowRX© Health Physician Portal
Our Team
Carson
Emma
Larsa
Sheridan
Nadia
This group project is the result of the collaborative work of UX Designers
Carson Gish, Emma Walsh, Larsa Albakry, Nadia Di Trapani, and Sheridan Culver. Although this was a group effort Carson, Emma, & Larsa primarily focused
on research, while Nadia & Sheridan led the development of our wireframes
and prototypes.
Contents
PROJECT
OVERVIEW
Prescription Medication
& Patient Safety.
CONTEXT
Of the one billion people in the US who accessed healthcare in 2022, two-thirds of those visits resulted in medication being prescribed.
Despite the availability of tracking tools, medication
side effects lead to over 750 hospitalizations
daily and 125,000 deaths yearly in people
over 65.
How might we make it easier for
healthcare providers to deliver
optimal patient care and
avoid errors?
knowRX© Health
Aims to Provide
User-Centered Tools.
ABOUT
With these issues in mind, knowRX Health was created as a digital health company that utilizes machine learning to facilitate a secure and efficient exchange of information among patients, healthcare providers, and researchers.
This allows physicians and their patients to be seamlessly integrated into clinical trial engagement solutions that are inclusive, expedient, and cost-efficient.
Currently, knowRX Health offers
The Owl App via mobile that helps educate and empower individuals about their own health, allowing for better engagement with their care team.
Building Tools with
Inclusivity in Mind.
COMPANY GOALS
Empowering patients with the knowledge and awareness that influences treatment innovation and promotes better self-care and medication adherence.
Empowering
Engaging physicians serving diverse communities for clinical trials awareness, education,
and participation to incentivize their experience with
treatment innovations.
Engaging
Capturing continual patient feedback, that assists the best use of the best medicines for optimal health outcomes for the diversity of American patients.
Capturing
Achieving inclusivity in the engagement of diverse patients for clinical drug trials is necessary to ensure the applicability of the data to the actual drug consumers.
Achieving
Improving Care
Team Collaboration
PROJECT BRIEF
For this project, we have been asked
by knowRX Health to develop
the Physician Information Exchange System portal or PIXS.
This portal will allow physicians and care teams to monitor patient status
in coordination with the patient and The Owl App, as well as access continuing education and information about changes to relevant medications or drug research.
3-Week Design Sprint
PROJECT TIMELINE
This was a team project completed over a 3-week period following a modified d.school process. Our design toolkit included Figma, Figjam, Illustrator, Google Docs, Google Forms, & Google Sheets.
DISCOVER
Client Interviews
Online Surveys
User Interviews
Competitive Analysis
Affinity Mapping
User Persona & Journey
Problem Statement
DEFINE
Information Architecture
Site Map
Wireframes
Usability Testing
DESIGN
Proposed Solutions
Hi-fi Prototype
DELIVER
EXPLORE &
DISCOVER
What Tools do Healthcare
Providers Use?
DISCOVER
Discovery began with learning about what tools are currently being used by healthcare providers. Through our research, we discovered the following systems captured over 75% of the market:
After the leading three, other systems including Allscripts, eClinicalWorks, and many more make up the rest of the market.
Recognizing a Need for
Continuing Education &
Outpatient System Tools.
COMPETITIVE ANALYSIS
To gain comprehensive insights into leading healthcare systems we conducted a competitive analysis on Epic, Cerner, Allscripts, Meditech, and eClinicalWorks.
This analysis enabled us to better understand the features and functionalities of each system with the goal of leveraging this knowledge to design an efficient and user-friendly patient tracking portal.
Competitive Analysis
From our analysis we learned that although all of these systems provided patient tracking & access to learning about new drug information,
not all of them offered integrated continuing education.
We also learned that although the most prominently used patient tracking systems can be modified to meet the needs of both inpatient and outpatient facilities, only one was designed with outpatient facilities as its primary focus.
User Surveys
Knowing that there were many tools available to healthcare providers, we were curious to learn more about the specific systems people were using and their approach to continuing education and learning about
drug updates.
We then conducted 2 online surveys that received a combined total of 18 respondents.
Healthcare Providers Have
Many Options.
USER SURVEYS
From the user surveys, we learned the following:
Those surveyed included Physicians, Nurses, Occupational Therapists, Paramedics, Medical Assistants, Medical Business Managers, and Medical Revenue Managers.
Of those surveyed, over 75% regularly access patient tracking software as it is applicable to their job. Epic, Cerner, and Meditech were the top 3 software systems used.
Over half of the respondents access continuing education through online courses or attend in-person conferences.
The top ways respondents stay up to date on drug-related information are through medical literature, clinical decision support software, and colleagues.
Healthcare Providers Are
Limited or Overwhelmed
by Their Tools.
USER INTERVIEWS
To better understand the lived experiences of healthcare providers with the tools available to them, we interviewed 6 healthcare professionals. Although we had hoped to speak primarily with Physicians as a way to hone our focus on a particular user, we learned pretty quickly that the combination of our 3-week sprint and a physician’s busy schedule meant that our options were limited.
We eventually expanded our interview pool to include other care providers including Occupational Therapists, an EMT, and a Registered Nurse in addition to a couple of Physicians as ultimately, they also require access to the same tools.
From these interviews, we noticed common themes & sentiments regarding what users did or did not have access to which included
patient tracking, new drug information, and continuing education.
Patient Tracking
USER INTERVIEW QUOTES
There’s a lot of room for information to get dropped with the current patient tracking system which is definitely
a patient safety issue.
“
The most well intentioned patients can still be poor historians, which is a term for those who don’t know their medical history, doctor’s names, or medications.
“
I usually have to reach out to a minimum of 2-5 different care providers to compile all of a patient’s clinical records. Sometimes I get partial records when one provider sends me information and the other does not respond to my request.
New Drug Information
USER INTERVIEW QUOTES
I learn about new drug and treatment information from a few medical associations that I regularly check online, receive emails from, or read their magazines.
“
I’d prefer if I could access information on new drugs without having to go into a separate system to look for things so I can make better decisions in the moment.
“
I’ll reach out to the pharmacy when I have specific medication questions but communicating with pharmacy teams can be difficult based on mine and their limited availability.
Continuing Education
USER INTERVIEW QUOTES
Getting my continuing education is a little bit all over the place.
“
Scheduling and managing my continuing education classes is difficult with my work schedule.
“
Since I need to take courses multiple
times a year to maintain my license, I would prefer if the continuing education I needed was available for one price and could be found in one place.
PROBLEM
DEFINITION
Physicians Need a Better
Way to Access Information.
PROBLEM STATEMENT
From our user interviews and affinity mapping we were able to identify 3 key problem spaces:
Medical team does not always have access to view records of patient medications, diagnosis, or care providers which leads to risk when providing care.
Healthcare providers do not have a singular platform to get updated on new drugs and medication and sometimes rely on word of mouth to learn this information.
There are too many options for accessing continuing education which makes it hard to keep track of certifications and licenses because they are not in one place.
How might we create a centralized platform that provides healthcare teams with convenient access to critical drug research, patient information, and continuing education in one streamlined location?
The Time-Constrained
Physician
USER PERSONA
The Time-Constrained Physician is an outpatient caregiver who works in a multidisciplinary specialty medical practice.
They have been practicing medicine for 15 years. They are passionate about providing comprehensive care to their patients and staying up-to-date with the latest advancements in medical research
and technology.
Wants and Needs
USER PERSONA
Want to provide quality care for all patients regardless of limited or incomplete medical history access.
Need to collaborate with patients and care team members to support patient needs.
Need to stay up-to-date on new drugs &
medications to provide the best medical
advice, treatments, outcomes, and
opportunities to their patients.
Need to keep their licenses
current through
continuing education.
User Journey
USER PERSONA
Prepared and Ready to Go
They begin by logging into the patient tracking software to see what patients are on the schedule and plan their day. They’ll need to be efficient because they are fully booked with back to back appointments.
Unknown Patient History
The first patient describes feeling dizzy and that their eyes are itchy. The physician asks what medications they’ve been taking recently, but the patient doesn’t remember the names of what their other doctors prescribed.
Further Research Needed
After some time, the patient remembers they have a photo of their medications on their phone. Since the physician is not familiar with one of the medications, they step away to research online while they also run a test on the patient.
Running Behind Schedule
After a tedious bit of research, the physician learns that the medications are negatively interacting with each other, which is causing the side effects. Time spent researching means they will be late for the next appointment.
Frustrations
USER PERSONA
The physician experiences frustration when critical information is overlooked leading to potential side effects. They are compelled to manually cross-reference patient prescriptions with a separate reference tool to identify potential drug interactions.
They would like access to vital signs, as they are unable to promptly identify situations such as a sudden drop in blood pressure. This absence of timely information results in a time-consuming process of testing and research.
The physician expresses concerns about the possibility of prescribing conflicting medications and their own potential oversight, emphasizing the need for comprehensive and up-to-date information to ensure optimal patient care.
DESIGN
What Information
is Most Important
to Physicians?
INFORMATION ARCHITECTURE
With the understanding that physicians have limited schedules and a lot of information they need to know, we conducted an online survey to better understand what information should be prioritized within the portal.
When looking at a patient’s file, care providers ranked the following as the most important:
1
List of medications & supplements
2
Electronic Medical Records
3
A patient’s demographics
4
Medication plan adherence
5
Previous diagnoses
Getting Everyone on
the Same Page.
SOLUTION STATEMENT
To address these concerns, our team has developed a convenient and comprehensive platform that reimagines how healthcare providers access important drug research and continuing education enabling them to stay at the forefront of medical advancements.
We integrated the Owl App to give
physicians critical access to patient
insights, and statistics.
Our streamlined, user-friendly experience
will not only enhance knowledge, but also enhance coordination within care teams and improve overall patient care.
Easy to Access Resources
HIGH FIDELITY PROTOTYPE
We designed an intuitive and easy-to-navigate platform that allows healthcare providers to quickly view patients, search & access drug research, and educational resources.
Seamless Integration with
The Owl App
HIGH FIDELITY PROTOTYPE
By including data from the Owl App, PIXS allows physicians to gain powerful insights about their patients.
With patient participation, physicians can precheck for drug interactions before prescribing medications.
Progress Tracking & Certification
HIGH FIDELITY PROTOTYPE
We implemented features that enable healthcare providers to track their progress in completing continuing education requirements, earn badges, and generate reports for credentialing purposes.
Curation of Trusted Sources
HIGH FIDELITY PROTOTYPE
We included a platform for reputable sources of drug research and continuing education content, such as peer-reviewed journals, accredited institutions, and industry experts, to provide reliable and
up-to-date information.
Collaboration & Discussion
HIGH FIDELITY PROTOTYPE
We incorporated features that facilitate collaboration and discussion among healthcare providers, fostering a community of practice where they can share insights, ask questions, and engage in professional discussions.
Mobile Accessibility
HIGH FIDELITY PROTOTYPE
We developed a mobile-responsive platform that enables healthcare providers to access critical information on the go, allowing them to stay updated and learn at their convenience.
REFLECTION
Conclusion
REFLECTION
In conclusion, we believe that with this platform, physicians and care teams will be better equipped to care for patients. It will allow them to be notified right away about important changes in medications, stay current on continuing education, and keep care teams informed.
This will help to mitigate adverse effects from medications, promote efficiency, and provide overall
better care for the patient.
Next Steps
REFLECTION
Potential next steps:
Allow the software to integrate with any EMS system to pull full patient records.
Allow physicians to add information about patients and share with the Owl App so that care teams can be informed.
Add capability to scan previous medical notes/records and share with the Owl App, so that the patient’s information is up-to-date shortly after onboarding.
Add the ability for physicians to provide their contact info as well as list of diagnoses and medication information, which will automatically synchronize with the Owl App.
SOLUTIONS
Prototype
REFLECTION
Information Architecture & UI Design for
the knowRX© Health Physician Portal
Our Team
Contents
Prescription Medication
& Patient Safety.
Building Tools with
Inclusivity in Mind.
Improving Care
Team Collaboration
3-Week Design Sprint
What Tools do Healthcare
Providers Use?
Healthcare Providers Have
Many Options.
Physicians Need a Better
Way to Access Information.
Wants and Needs
Patient Tracking
New Drug Information
Continuing Education
Competitive Analysis
knowRX© Health
Aims to Provide
User-Centered Tools.
Recognizing a Need for
Continuing Education &
Outpatient System Tools.
Healthcare Providers Are
Limited or Overwhelmed
by Their Tools.
The Time-Constrained
Physician
The Time-Constrained
Physician
Next Steps
Easy to
Access
Resources
Progress
Tracking &
Certification
Collaboration
& Discussion
Seamless
Integration with
The Owl App
Curation of Trusted
Sources
Mobile Accessibility
Frustrations
User Surveys
COMPANY GOALS
CONTEXT
PROJECT BRIEF
PROJECT TIMELINE
DISCOVER
USER SURVEYS
PROBLEM STATEMENT
USER PERSONA
USER INTERVIEW QUOTES
USER INTERVIEW QUOTES
USER INTERVIEW QUOTES
ABOUT
COMPETITIVE ANALYSIS
USER INTERVIEWS
USER PERSONA
USER PERSONA
REFLECTION
HIGH FIDELITY PROTOTYPE
HIGH FIDELITY PROTOTYPE
HIGH FIDELITY PROTOTYPE
HIGH FIDELITY PROTOTYPE
HIGH FIDELITY PROTOTYPE
HIGH FIDELITY PROTOTYPE
USER PERSONA
PROJECT
OVERVIEW
EXPLORE &
DISCOVER
PROBLEM
DEFINITION
DESIGN
Carson
Emma
Larsa
Sheridan
Nadia
This group project is the result of the collaborative work of UX Designers Carson Gish,
Emma Walsh, Larsa Albakry, Nadia Di Trapani, and Sheridan Culver. Although this was a group
effort Carson, Emma, & Larsa primarily focused on research while Nadia & Sheridan led the
development of our wireframes and prototypes.
Of the one billion people in the US who accessed healthcare in 2022, two-thirds of those visits resulted in medication being prescribed.
Despite the availability of tracking tools, medication side effects lead to over 750 hospitalizations daily and 125,000 deaths
yearly in people over 65.
How might we make it easier for
healthcare providers to deliver
optimal patient care and
avoid errors?
Currently, knowRX Health offers The Owl App
via mobile that helps educate and empower individuals about their own health, allowing for better engagement with their care team.
For this project, we have been asked by knowRX Health to develop
the Physician Information Exchange System portal or PIXS.
This portal will allow physicians and care teams to monitor patient status in coordination with the patient and The Owl App, as well as access continuing education and information about changes to relevant medications or drug research.
This was a team project completed over a 3-week period following a modified d.school process. Our design toolkit included Figma, Figjam, Illustrator, Google Docs, Google Forms,
& Google Sheets.
Discovery began with learning about what tools are currently being used by healthcare providers. Through our research, we discovered the following systems captured over 75% of the market:
From the user surveys, we learned the following:
Those surveyed included Physicians, Nurses, Occupational Therapists, Paramedics, Medical Assistants, Medical Business Managers, and Medical Revenue Managers.
Of those surveyed, over 75% regularly access patient tracking software as it is applicable to their job. Epic, Cerner, and Meditech were the top 3 software systems used.
Over half of the respondents access continuing education through online courses or attend in-person conferences.
The top ways respondents stay up to date on drug-related information are through medical literature, clinical decision support software, and colleagues.
From our user interviews and affinity mapping we were able to identify 3 key problem spaces:
Medical team does not always have access to view records of patient medications, diagnosis, or care providers which leads to risk when providing care.
Healthcare providers do not have a singular platform to get updated on new drugs and medication and sometimes rely on word of mouth to learn this information.
There are too many options for accessing continuing education which makes it hard to keep track of certifications and licenses because they are not in one place.
How might we create a centralized platform that provides healthcare teams with convenient access to critical drug research, patient information, and continuing education in one streamlined location?
Want to provide quality care for all patients regardless of limited or incomplete medical history access.
Need to collaborate with patients and care team members to support patient needs.
Need to stay up-to-date on new drugs & medications to provide the best medical advice, treatments, outcomes, and opportunities to
their patients.
Need to keep their licenses current through continuing education.
Prepared and Ready to Go
They begin by logging into the patient tracking software to see what patients are on the schedule and plan their day. They’ll need to be efficient because they are fully booked with back to back appointments.
Unknown Patient History
The first patient describes feeling dizzy and that their eyes are itchy. The physician asks what medications they’ve been taking recently, but the patient doesn’t remember the names of what their other doctors prescribed.
Further Research Needed
After some time, the patient remembers they have a photo of their medications on their phone. Since the physician is not familiar with one of the medications, they step away to research online while they also run a test on the patient.
Running Behind Schedule
After a tedious bit of research, the physician learns that the medications are negatively interacting with each other, which is causing the side effects. Time spent researching means they will be late for the next appointment.
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From our analysis we learned that although all of these systems provided patient tracking & access to learning about new drug information, not all of them offered integrated continuing education.
We also learned that although the most prominently used patient tracking systems can be modified to meet the needs of both inpatient and outpatient facilities, only one was designed with outpatient facilities as its primary focus.
After the leading three, other systems including Allscripts, eClinicalWorks, and many more make up the rest of the market.
DISCOVER
Client Interviews
Online Surveys
User Interviews
Competitive Analysis
Affinity Mapping
User Persona & Journey
Problem Statement
DEFINE
Information Architecture
Site Map
Wireframes
Usability Testing
DESIGN
Proposed Solutions
Hi-fi Prototype
DELIVER
With these issues in mind, knowRX Health was created as a digital health company that utilizes machine learning to facilitate a secure and efficient exchange of information among patients, healthcare providers, and researchers.
This allows physicians and their patients to be seamlessly integrated into clinical trial engagement solutions that are inclusive, expedient, and cost-efficient.
To gain comprehensive insights into leading healthcare systems we conducted a competitive analysis on Epic, Cerner, Allscripts, Meditech, and eClinicalWorks.
This analysis enabled us to better understand the features and functionalities of each system with the goal of leveraging this knowledge to design an efficient and user-friendly patient tracking portal.
To better understand the lived experiences of healthcare providers with the tools available to them, we interviewed 6 healthcare professionals. Although we had hoped to speak primarily with Physicians as a way to hone our focus on a particular user, we learned pretty quickly that the combination of our 3-week sprint and a physician’s busy schedule meant that our options were limited.
We eventually expanded our interview pool to include other care providers including Occupational Therapists, an EMT, and a Registered Nurse in addition to a couple of Physicians as ultimately, they also require access to the same tools.
From these interviews, we noticed common themes & sentiments regarding what users did or did not have access to which included patient tracking, new drug information, and continuing education.
The Time-Constrained Physician is an outpatient caregiver who works in a multidisciplinary specialty medical practice.
They have been practicing medicine for 15 years. They are passionate about providing comprehensive care to their patients and staying up-to-date with the latest advancements in medical research and technology.
Potential next steps:
Allow the software to integrate with any EMS system to pull full patient records.
Allow physicians to add information about patients and share with the Owl App so that care teams can be informed.
Add capability to scan previous medical notes/records and share with the Owl App, so that the patient’s information is up-to-date shortly after onboarding.
Add the ability for physicians to provide their contact info as well as list of diagnoses and medication information, which will automatically synchronize with the Owl App.
We designed an intuitive and easy-to-navigate platform that allows healthcare providers to quickly view patients, search & access drug research, and educational resources.
We implemented features that enable healthcare providers to track their progress in completing continuing education requirements, earn badges, and generate reports for credentialing purposes.
We incorporated features that facilitate collaboration and discussion among healthcare providers, fostering a community of practice where they can share insights, ask questions, and engage in professional discussions.
By including data from the Owl App, PIXS allows physicians to gain powerful insights about
their patients.
With patient participation, physicians can precheck for drug interactions before prescribing medications.
We included a platform for reputable sources of drug research and continuing education content, such as peer-reviewed journals, accredited institutions, and industry experts, to provide reliable and up-to-date information.
We developed a mobile-responsive platform that enables healthcare providers to access critical information on
the go, allowing them to stay updated and learn at
their convenience.
The physician experiences frustration when critical information is overlooked leading to potential side effects. They are compelled to manually cross-reference patient prescriptions with a separate reference tool to identify potential drug interactions.
They would like access to vital signs, as they are unable to promptly identify situations such as a sudden drop in blood pressure. This absence of timely information results in a time-consuming process of testing and research.
The physician expresses concerns about the possibility of prescribing conflicting medications and their own potential oversight, emphasizing the need for comprehensive and up-to-date information to ensure optimal patient care.
Knowing that there were many tools available to healthcare providers, we were curious to learn more about the specific systems people were using and their approach to continuing education and learning about drug updates.
We then conducted 2 online surveys that received a combined total of 18 respondents.
Empowering patients with the knowledge and awareness that influences treatment innovation and promotes better self-care and medication adherence.
Empowering
Engaging physicians serving diverse communities for clinical trials awareness, education, and participation to incentivize their experience with treatment innovations.
Engaging
Capturing continual patient feedback, that assists the best use of the best medicines for optimal health outcomes for the diversity of American patients.
Capturing
Achieving inclusivity in the engagement of diverse patients for clinical drug trials is necessary to ensure the applicability of the data to the actual drug consumers.
Achieving
There’s a lot of room for information to get dropped with the current patient tracking system which is definitely
a patient safety issue.
I learn about new drug and treatment information from a few medical associations that I regularly check online, receive emails from, or read their magazines.
Getting my continuing education is a little bit all over the place.
I usually have to reach out to a minimum of 2-5 different care providers to compile all of a patient’s clinical records. Sometimes I get partial records when one provider sends me information and the other does not respond to
my request.
I’ll reach out to the pharmacy when I have specific medication questions but communicating with pharmacy teams can be difficult based on mine and their limited availability.
Since I need to take courses multiple times a year to maintain my license, I would prefer if the continuing education I needed was available for one price and could be found in one place.
The most well intentioned patients can still be poor historians, which is a term for those who don’t know their medical history, doctor’s names, or medications.
I’d prefer if I could access information on new drugs without having to go into a separate system to look for things so I can make better decisions in the moment.
Scheduling and managing my continuing education classes is difficult with my
work schedule.
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List of medications & supplements
Electronic Medical Records
A patient’s demographics
Medication plan adherence
Previous diagnoses
Conclusion
REFLECTION
In conclusion, we believe that with this platform, physicians and care teams will be better equipped to care for patients. It will allow them to be notified right away about important changes in medications, stay current on continuing education, and keep care teams informed.
This will help to mitigate adverse effects from medications, promote efficiency, and provide overall better care for the patient.
Getting Everyone on
the Same Page.
SOLUTION STATEMENT
To address these concerns, our team has developed a convenient and comprehensive platform that reimagines how healthcare providers access important drug research and continuing education enabling them to stay at the forefront of medical advancements.
We integrated the Owl App to give physicians critical access to patient insights, and statistics.
Our streamlined, user-friendly experience will not only enhance knowledge, but also enhance coordination within care teams and improve overall patient care.
What Information
is Most Important
to Physicians?
INFORMATION ARCHITECTURE
With the understanding that physicians have limited schedules and a lot of information they need to know, we conducted an online survey to better understand what information should be prioritized within the portal.
When looking at a patient’s file, care providers ranked the following as the most important:
